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Now showing items 1-10 of 12
Abstract versus Concrete Product Information: Theoretical and Practical Considerations
(Scholar Publishing House, 2021)
When describing a product to consumers, should marketers use abstract or concrete product descriptions? Prior research suggests that a consumer’s level of product expertise or brand awareness may affect their preference ...
Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
(2021-04-08)
This paper proposes a model showing how response self-relevance shapes the use of abstract product
attributes in the consumer response (i.e., evaluation and choice) to a set of product alternatives perceived directly ...
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
(2023-06-30)
Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product
recommendations provided by online recommenders, and recommender anthropomorphism
is considered a remedy. This paper aims to ...
Entrepreneurship, Economic Development and Public Policy in the Post-Pandemic World
(Oficyna Wydawnicza SGH, 2022)
The major topic of the book was linked to selected aspects of entrepreneurship,
economic development and public policy in the context of COVID-19 pandemic.
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
(2022)
Making consumers trust in product descriptions provided by recommender systems is important for marketers,
managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on
the ...
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
(European Advertising Academy, 2021-06-25)
Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ...
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
(2021)
The paper aims to assess the impact of the COVID-19 pandemic and possible future global
epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer
pandemic-related isolation behavior ...
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
(2022-09-28)
Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the
role of consumer product expertise and shopping-stage mindset in the ...
There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
(2022)
The paper proposes and evidences that a more frequent mentioning of a service issue in an online restaurant review makes the readers blame the restaurant more for the issue. This inside attribution, in turn, may worsen the ...
Sposób postrzegania lidera przez studentów Szkoły Głównej Handlowej w Warszawie
(Oficyna Wydawnicza SGH, 2023)
Hasło przewodnie SGH ("SGH kształtuje liderów") stało się inspiracją do podjęcia badań empirycznych nad problematyką przywództwa, w szczególności zaś nad kompetencjami liderów i rolą uczelni w procesie kształtowania tych ...