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Spostrzeganie ważności i abstrakcyjności atrybutów produktu przez konsumenta – w kontekście gospodarki opartej na wiedzy
(Warszawa: Wydawnictwo SGGW, 2019)
Sposób wykorzystywania przez konsumentów informacji o atrybutach produktu w reakcji
na ten produkt (np. jego ocenę czy wybór) stanowi jedno z kluczowych zagadnień
marketingu, zarówno z teoretycznego, jak i praktycznego ...
Abstract versus Concrete Product Information: Theoretical and Practical Considerations
(Scholar Publishing House, 2021)
When describing a product to consumers, should marketers use abstract or concrete product descriptions? Prior research suggests that a consumer’s level of product expertise or brand awareness may affect their preference ...
Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
(2021-04-08)
This paper proposes a model showing how response self-relevance shapes the use of abstract product
attributes in the consumer response (i.e., evaluation and choice) to a set of product alternatives perceived directly ...
Atrybucja przyczynowa doświadczenia konsumenta a kształtowanie postaw konsumenckich
(2017)
Celem artykułu jest przedstawienie propozycji modelu teoretycznego
opisującego rolę atrybucji doświadczeń konsumentów w kształtowaniu ich postaw wobec
organizacji. Jako wniosek z analizy istniejących w literaturze ...
The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
(2023-08-11)
Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ...
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
(2023-06-30)
Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product
recommendations provided by online recommenders, and recommender anthropomorphism
is considered a remedy. This paper aims to ...
Struktura spostrzegania produktu a styl poznawczy konsumenta
(Instytut Nauk Ekonomicznych PAN, 2021-09-22)
Struktura spostrzegania produktu (tj. zbiór atrybutów używanych przez konsumentów do przetwarzania informacji na temat produktu) może zależeć od stylu poznawczego konsumenta (analityczny vs. intuicyjny). Na podstawie ...
Willingness to Vaccinate against COVID-19: The Role of Assumptions on the World’s Orderliness and Positivity
(2021)
This research investigates why people refuse the COVID-19
vaccine despite medical argumentation and dangerous COVID-
19 consequences. As the global pandemic development is
beyond each person’s control, we predicted that ...
Do Optimists Like Vaccines? The Effect of Perceived Vaccine Novelty and Beliefs in the World’s Positivity and Orderliness on the Attitudes toward COVID-19 Vaccinations—The Case of European Young Adults
(2022-03-01)
The public debate over COVID-19 vaccinations tends to focus on vaccine-related arguments,
such as their effectiveness and safety. However, the characteristics of a person’s worldview,
such as beliefs about the world’s ...
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
(2022)
Making consumers trust in product descriptions provided by recommender systems is important for marketers,
managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on
the ...