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Abstract versus Concrete Product Information: Theoretical and Practical Considerations
(Scholar Publishing House, 2021)
When describing a product to consumers, should marketers use abstract or concrete product descriptions? Prior research suggests that a consumer’s level of product expertise or brand awareness may affect their preference ...
Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
(2021-04-08)
This paper proposes a model showing how response self-relevance shapes the use of abstract product
attributes in the consumer response (i.e., evaluation and choice) to a set of product alternatives perceived directly ...
Struktura spostrzegania produktu a styl poznawczy konsumenta
(Instytut Nauk Ekonomicznych PAN, 2021-09-22)
Struktura spostrzegania produktu (tj. zbiór atrybutów używanych przez konsumentów do przetwarzania informacji na temat produktu) może zależeć od stylu poznawczego konsumenta (analityczny vs. intuicyjny). Na podstawie ...
Willingness to Vaccinate against COVID-19: The Role of Assumptions on the World’s Orderliness and Positivity
(2021)
This research investigates why people refuse the COVID-19
vaccine despite medical argumentation and dangerous COVID-
19 consequences. As the global pandemic development is
beyond each person’s control, we predicted that ...
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
(2022)
Making consumers trust in product descriptions provided by recommender systems is important for marketers,
managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on
the ...
How Perceiving Vaccines as "Natural" Shapes Vaccination Attitudes: A Worldview Perspective
(SGH Publishing House, 2022)
People may perceive vaccines as more or less natural, and it may influence their support
for vaccinations. This paper points out that certain people’s worldviews (i.e., the beliefs
about the world’s orderliness, ...
Do Optimists Like Vaccines? The Effect of Perceived Vaccine Novelty and Beliefs in the World’s Positivity and Orderliness on the Attitudes toward COVID-19 Vaccinations—The Case of European Young Adults
(2022-03-01)
The public debate over COVID-19 vaccinations tends to focus on vaccine-related arguments,
such as their effectiveness and safety. However, the characteristics of a person’s worldview,
such as beliefs about the world’s ...
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
(European Advertising Academy, 2021-06-25)
Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ...
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
(2021)
The paper aims to assess the impact of the COVID-19 pandemic and possible future global
epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer
pandemic-related isolation behavior ...
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
(2022-09-28)
Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the
role of consumer product expertise and shopping-stage mindset in the ...