Przeglądaj według autora "Karpinska-Krakowiak, Malgorzata (Mag)"
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The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
Karpinska-Krakowiak, Malgorzata (Mag); Trzebiński, Wojciech; Heejin, Lim; Beata, Marciniak (2023-08-11)Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ...