Przeglądaj według autora "Karwowska, Joanna"
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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
Trzebiński, Wojciech; Marciniak, Beata; Karwowska, Joanna (2024-01-25)Products advantageous in terms of concrete technical attributes (‘concrete-superior’ product options) are, in terms of abstract attributes, often evaluated lower than certain competitors’ ...