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Wyświetlanie pozycji 11-14 z 14
There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
(2022)
The paper proposes and evidences that a more frequent mentioning of a service issue in an online restaurant review makes the readers blame the restaurant more for the issue. This inside attribution, in turn, may worsen the ...
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
(2024-01-25)
Products advantageous in terms of concrete technical attributes (‘concrete-superior’ product options) are, in terms of abstract attributes, often evaluated lower than certain competitors’ ...
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
(2022)
The existing literature suggests that people rely less on norms and
conventions when the context is more relevant to them. On that account, the paper
proposes that the self-relevance of response to an online product ...
Mechanizmy reakcji klientów na działania organizacji w gospodarce opartej na wiedzy
(2018)
Na podstawie dostępnych w literaturze modeli oraz wyników empirycznych z zakresu zachowań konsumenckich
przeanalizowano, w jaki sposób zjawiska konsumpcyjne związane z gospodarką opartą na wiedzy (GOW) mogą
wpływać na ...