Usage of franchising in social business model

Abstract

This paper is a conceptual study on the social enterprise scaling up strategy using franchise business model. The paper is descriptive in nature and the longitudinal case study research approach has been used. Social franchising has been utilised by the social sector in a variety of ways, yet franchising as a form of social entrepreneurship context is a new area of research. The paper examines franchising by analysing the model and its usage for satisfying social needs and is based on an overview of literature available on the subject, as well as the analysis of the accessible data. Moreover, the study provides basic characteristics and knowledge for future in-depth research with regards to this topic.