Przeglądaj według autora "Kaczmarczyk, Michał"
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Application of marketing instruments in the banking crisis
Dec, Paweł; Masiukiewicz, Piotr (Oficyna Wydawnicza "Humanitas", 2013)The use of marketing instruments in a crisis in the financial institution can be a significant help in faster deactivation of a crisis. The article presents research in the area of customer sensitivity (preference) for ...