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  The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products 

  Karpinska-Krakowiak, Malgorzata (Mag); Trzebiński, Wojciech; Heejin, Lim; Beata, Marciniak (2023-08-11)

  Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ...
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  Działalność innowacyjna w przedsiębiorstwach rodzinnych 

  Sopińska, Agnieszka; Dziurski, Patryk (2023)

  Celem artykułu jest przybliżenie specyfiki działalności innowacyjnej w przedsiębiorstwach rodzinnych oraz zaproponowanie autorskiej klasyfikacji modelowych postaw członków rodziny wobec działalności innowacyjnej wraz z ich ...
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  Understanding drivers of intrafirm coopetition: perspective of corporate groups 

  Mierzejewska, Wioletta; Górska, Rumiana; Aluchna, Maria; Krejner-Nowecka, Anna; Dziurski, Patryk (2023)

  Purpose: Coopetition is ubiquitous in the economy, but managing effectively this type of relationship between firms remains a challenge for many organizations. This paper investigates the coopetition within corporate groups ...
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  How regional business cycles diffuse across space and time : evidence from a Bayesian Markov switching panel of GDP and unemployment in Poland 

  Rabiej, Agnieszka; Sikora, Dominika; Torój, Andrzej (2023-01)

  We investigate the regional business cycles at NUTS-3 granularity in Poland (N=73) using two variables in parallel: GDP dynamics and unemployment. The model allows for both idiosyncratic business cycle fluctuations in a ...
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  A Theory of The Procyclical Effectiveness of Forward Guidance 

  Kopiec, Paweł (2022-12)

  I study the dependence of the forward guidance effectiveness on the level of economic slack. I use the model with price rigidities and uninsured unemployment risk and apply both analytical and numerical methods to study ...

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