Browsing by Author "SGH Warsaw School of Economics"
Now showing items 1-20 of 22
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Collaborating On Green Logistics In Chemical Supply Chains: Insights From Poland
(Josip Juraj Strossmayer University of Osijek, Faculty of Economics, 2017-10)Sustainable, safe, secure and efficient logistics is of great importance for chemical supply chains to operate successfully. However, as most logistics operations in this sector are outsourced to logistics service providers ... -
Badania postaw konsumentów wobec jakości produktów kupowanych z małym zaangażowaniem poznawczym
(Warszawa: Oficyna Wydawnicza SGH. Szkoła Główna Handlowa, 2018)W pracy przedstawiono metody identyfikacji inherentnych właściwości – składowych nietrwałej, wewnętrznej reprezentacji produktu – oraz kryterium podejmowania konsumenckich decyzji zakupowych w wypadku małego zaangażowania ... -
Diagnosing and developing the e-business competencies of the "Z" generation
(2019)The purpose of the article is to present an example of a diagnostic tool for identifying the competence gap of representatives of the “Z” generation who want to conduct business in the e-business model. The first part ... -
The Relationship between Debt Capacity Base and Structural Risk: Evidence from the Warsaw Stock Exchange
(2020)Objective: The objective of this paper is to verify the hypothesis that there is a statistically significant correlation between the risk level determined on the basis of structural models and the value of the of debt ... -
Abstract versus Concrete Product Information: Theoretical and Practical Considerations
(Scholar Publishing House, 2021)When describing a product to consumers, should marketers use abstract or concrete product descriptions? Prior research suggests that a consumer’s level of product expertise or brand awareness may affect their preference ... -
Poland’s Economic Cooperation with the Arab States
(Oficyna Wydawnicza SGH - Szkoła Główna Handlowa, 2021)The purpose of this monograph is to assess the level of cooperation between Poland and the Arab states, with a particular focus on foreign direct investment, trade, and cultural conditions, as well as to compare the ... -
Conceptualizing Walking and Walkability in the Smart City through a Model Composite w2 Smart City Utility Index
(2021)This paper explores walking and walkability in the smart city and makes a case for their centrality in the debate on the resilience and sustainability of smart cities, as outlined in the United Nations’ (UN) Sustainable ... -
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
(2021)The paper aims to assess the impact of the COVID-19 pandemic and possible future global epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer pandemic-related isolation behavior ... -
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
(European Advertising Academy, 2021-06-25)Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ... -
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
(2022)Making consumers trust in product descriptions provided by recommender systems is important for marketers, managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on the ... -
How Perceiving Vaccines as "Natural" Shapes Vaccination Attitudes: A Worldview Perspective
(SGH Publishing House, 2022)People may perceive vaccines as more or less natural, and it may influence their support for vaccinations. This paper points out that certain people’s worldviews (i.e., the beliefs about the world’s orderliness, ... -
Towards a sustainable economy in a pandemic era
(SGH Publishing House, 2022)Sustainable competitiveness is a relatively new concept, but rising in importance in face of external shocks that have impacted the economy in the last years, like COVID-19 pandemic, the war in Ukraine or the climate changes ... -
There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
(2022)The paper proposes and evidences that a more frequent mentioning of a service issue in an online restaurant review makes the readers blame the restaurant more for the issue. This inside attribution, in turn, may worsen the ... -
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
(2022)The existing literature suggests that people rely less on norms and conventions when the context is more relevant to them. On that account, the paper proposes that the self-relevance of response to an online product ... -
Do Optimists Like Vaccines? The Effect of Perceived Vaccine Novelty and Beliefs in the World’s Positivity and Orderliness on the Attitudes toward COVID-19 Vaccinations—The Case of European Young Adults
(2022-03-01)The public debate over COVID-19 vaccinations tends to focus on vaccine-related arguments, such as their effectiveness and safety. However, the characteristics of a person’s worldview, such as beliefs about the world’s ... -
Designing an organisation’s computerisation strategy
(Warsaw University of Technology, Faculty of Management, 2022-09)The study guides the reder through the complex processes of preparing the basic strategy, understood as focused on taking into account the conditions of developing digital civilization, and then through the preparation ... -
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
(2022-09-28)Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the role of consumer product expertise and shopping-stage mindset in the ... -
Focus on entrepreneurship and competitive advantages
(SGH Publishing House, 2023)The goal of this monograph with regard to theory is to broaden knowledge about entrepreneurship as a factor of the competitiveness of economies and to identify the directions of research on competitiveness, which emerged ... -
Znaczenie przedsiębiorczości w kształtowaniu przewag konkurencyjnych
(SGH Oficyna Wydawnicza, 2023)Celem monografii na gruncie teoretycznym jest rozszerzenie wiedzy na temat przedsiębiorczości jako czynnika konkurencyjności gospodarek oraz zidentyfikowanie kierunków badań nad konkurencyjnością, które w pojawiły się ... -
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
(2023-06-30)Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product recommendations provided by online recommenders, and recommender anthropomorphism is considered a remedy. This paper aims to ...
