Przeglądaj według autora "Wojtysiak-Kotlarski, Marcin"
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Abstract versus Concrete Product Information: Theoretical and Practical Considerations
Trzebiński, Wojciech; Marciniak, Beata; Leonhardt, James (Scholar Publishing House, 2021)When describing a product to consumers, should marketers use abstract or concrete product descriptions? Prior research suggests that a consumer’s level of product expertise or brand awareness may affect their preference ... -
Entrepreneurship, Economic Development and Public Policy in the Post-Pandemic World
Wojtysiak-Kotlarski, Marcin; Pietrasieński, Paweł; Marciniak, Beata (Oficyna Wydawnicza SGH, 2022)The major topic of the book was linked to selected aspects of entrepreneurship, economic development and public policy in the context of COVID-19 pandemic. -
How Perceiving Vaccines as "Natural" Shapes Vaccination Attitudes: A Worldview Perspective
Trzebiński, Wojciech (SGH Publishing House, 2022)People may perceive vaccines as more or less natural, and it may influence their support for vaccinations. This paper points out that certain people’s worldviews (i.e., the beliefs about the world’s orderliness, ...