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Learning own preferences through consumption
(2022-04)This paper provides theoretical foundations for preference discovery theory. We propose to relax the assumption that the consumer has perfect knowledge of their own preferences, so that the consumer knows only the subjective ... -
Learning, experimentation and the convergence of the discovered preferences
(2024-03)In this article I study whether the interim preferences of the consumer can be expected to converge to their real preferences in the process of preference discovery. I construct a subjective expected utility model of the ...