Przeglądaj według tematu "advertising"

Wyświetlanie pozycji 1-3 z 3

    • Reklama : pomiędzy informacją a manipulacją 

      Kozłowska, Anna (Szkoła Główna Handlowa - Oficyna Wydawnicza, 2016)
      An advertisement affects consumer’s attitudes and behaviors – and therefore is a message, using all possible means and techniques to inform about the product and encourage its purchase. The ad helps to build a positive ...

    • The Socially Responsible Advertising: in Quest for Values... 

      Kozłowska, Anna (2019)
      CSR requires a responsible approach in all areas of the company's operations, including advertising activities. The basic aim of the article is to identify the values that should be the basis for building socially responsible ...

    • Advertising premium offers in the pandemic era: the role of emotions in the consumer response 

      Trzebiński, Wojciech; Baran, Radosław; Fira, Martyna; Marciniak, Beata (European Advertising Academy, 2021-06-25)
      Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ...