Przeglądaj według tematu "crise"

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    • Application of marketing instruments in the banking crisis 

      Dec, Paweł; Masiukiewicz, Piotr (Oficyna Wydawnicza "Humanitas", 2013)
      The use of marketing instruments in a crisis in the financial institution can be a significant help in faster deactivation of a crisis. The article presents research in the area of customer sensitivity (preference) for ...

    • Measures of Success in Small and Medium-Sized Business in Poland 

      Masiukiewicz, Piotr; Dec, Paweł (2014)
      The purpose of the article is to determine the development opportunities of small and medium-sized enterprises in Poland. The authors paid special attention to finding and defining barriers to their development not only ...