Przeglądaj według tematu "crisi"
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Application of marketing instruments in the banking crisis
(Oficyna Wydawnicza "Humanitas", 2013)The use of marketing instruments in a crisis in the financial institution can be a significant help in faster deactivation of a crisis. The article presents research in the area of customer sensitivity (preference) for ... -
Measures of Success in Small and Medium-Sized Business in Poland
(2014)The purpose of the article is to determine the development opportunities of small and medium-sized enterprises in Poland. The authors paid special attention to finding and defining barriers to their development not only ...