Learning and Entrepreneurial Market Orientation of exporting SME

Abstract

The paper presents the results of a quantitative study of 240 Polish SMEs from the manufacturing sector, surveyed in 2019. It aims at determining whether and to what extent their learning is linked to entrepreneurial marketing orientation. As learning is a key element of both traditional and rapid internationalisation models, the second aim of the study is to show whether these relationships differ between exporting SMEs and the ones serving mainly the domestic market. Statistical analysis with the use of SEM modelling was applied to find out about the structure and relationships between variables. The results of the analysis indicate that company learning is related to firms’ strategic orientation. Moreover, significant differences between the exporting and non-exporting enterprises regarding their approach to learning were found, however, the strength of relationships between learning orientation and entrepreneurial marketing is similar in both groups.