Przeglądaj Kolegium Gospodarki Światowej / Collegium of World Economy według tematu "Entrepreneurial Marketing Orientation"
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Impact of International Environment on the Entrepreneurial Marketing Orientation of Small and Medium Enterprises
(Prague University of Economics and Business, Oeconomica Publishing House, 2020-10)Background: A company with transnational ambitions operates, reacts and undertakes its activities within the broadly understood international environment. The article aims at assessing the relationship between the ...