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Big Data Analysis jako zrodlo przewagi konkurencyjnej przedsiębiorstw i regionów turystycznych
(2014)
Purpose. Identification of the potential of Big Data Analysis (BDA) as a source of competitive advantage in the tourism market.
Method. A review of literature was first adapted in order to estimate the significance of ...
Big Data Analysis as the tool for predictive intelligence and experience personalization in tourism
(2019)
The main purpose of the paper is to identify the potential of Big Data Analysis (BDA) as a source of competitive advantage in the tourism market. A review of literature was adapted in order to define and estimate the ...