Browsing Rozdziały w monografiach / Books sections by Author "Kowalik, Izabela"

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    • Impact of International Environment on the Entrepreneurial Marketing Orientation of Small and Medium Enterprises 

      Oleksiuk, Adam; Pleśniak, Agnieszka; Kowalik, Izabela (Prague University of Economics and Business, Oeconomica Publishing House, 2020-10)
      Background: A company with transnational ambitions operates, reacts and undertakes its activities within the broadly understood international environment. The article aims at assessing the relationship between the ...

    • Learning and Entrepreneurial Market Orientation of exporting SME 

      Kowalik, Izabela; Danik, Lidia; Pleśniak, Agnieszka (Prague University of Economics and Business, Oeconomica Publishing House, 2020-10)
      The paper presents the results of a quantitative study of 240 Polish SMEs from the manufacturing sector, surveyed in 2019. It aims at determining whether and to what extent their learning is linked to entrepreneurial ...