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Impact of International Environment on the Entrepreneurial Marketing Orientation of Small and Medium Enterprises
(Prague University of Economics and Business, Oeconomica Publishing House, 2020-10)
Background: A company with transnational ambitions operates, reacts and undertakes its
activities within the broadly understood international environment. The article aims at
assessing the relationship between the ...
Learning and Entrepreneurial Market Orientation of exporting SME
(Prague University of Economics and Business, Oeconomica Publishing House, 2020-10)
The paper presents the results of a quantitative study of 240 Polish SMEs from the
manufacturing sector, surveyed in 2019. It aims at determining whether and to what extent
their learning is linked to entrepreneurial ...