Determinants of Convention & Conference Site Selection: The Polish Event Planners' Perspective
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The paper presents results of research on Polish event planners. The overall purpose of the study is to investigate main destination selection variables Polish event planners consider important in destination selection process. The current research focused on the destination selection variables that event planners used for events they held in 2013. The research was based on structured interviews carried on in February 2013. The research group consisted of members of four leading MICE associations. Questions created for the survey were based on an extensive literature review and previous studies which concerned main destination attribute requirements. The findings of the study suggest that overall cost is important or extremely important for 81,8%, accessibility by air and by roads is important or extremely important for 87.4% respondents whereas 98,3% event planners find support services for events very important. The results of the study will help the destination marketing organizations as well as marketing professionals in hotel meeting facilities and convention centres better position their services and better understand event planners’ needs and requirements.