Przeglądaj Inne / Other według autora "Baran, Radosław"
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Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
Trzebiński, Wojciech; Baran, Radosław; Marciniak, Beata (2021)The paper aims to assess the impact of the COVID-19 pandemic and possible future global epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer pandemic-related isolation behavior ... -
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
Trzebiński, Wojciech; Baran, Radosław; Fira, Martyna; Marciniak, Beata (European Advertising Academy, 2021-06-25)Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ...