Przeglądaj Inne / Other według autora "SGH Warsaw School of Economics"
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Collaborating On Green Logistics In Chemical Supply Chains: Insights From Poland
Cichosz Marzenna (Josip Juraj Strossmayer University of Osijek, Faculty of Economics, 2017-10)Sustainable, safe, secure and efficient logistics is of great importance for chemical supply chains to operate successfully. However, as most logistics operations in this sector are outsourced to logistics service providers ... -
Badania postaw konsumentów wobec jakości produktów kupowanych z małym zaangażowaniem poznawczym
Doroszewicz, Stefan; Trzebiński, Wojciech; Zbierzchowska, Anna (Warszawa: Oficyna Wydawnicza SGH. Szkoła Główna Handlowa, 2018)W pracy przedstawiono metody identyfikacji inherentnych właściwości – składowych nietrwałej, wewnętrznej reprezentacji produktu – oraz kryterium podejmowania konsumenckich decyzji zakupowych w wypadku małego zaangażowania ... -
The Relationship between Debt Capacity Base and Structural Risk: Evidence from the Warsaw Stock Exchange
Cirin, Piotr (2020)Objective: The objective of this paper is to verify the hypothesis that there is a statistically significant correlation between the risk level determined on the basis of structural models and the value of the of debt ... -
Abstract versus Concrete Product Information: Theoretical and Practical Considerations
Trzebiński, Wojciech; Marciniak, Beata; Leonhardt, James (Scholar Publishing House, 2021)When describing a product to consumers, should marketers use abstract or concrete product descriptions? Prior research suggests that a consumer’s level of product expertise or brand awareness may affect their preference ... -
Conceptualizing Walking and Walkability in the Smart City through a Model Composite w2 Smart City Utility Index
Visvizi, Anna; Abdel-Assem Razek, Shahira; Wosiek, Roman; Malik, Radosław (2021)This paper explores walking and walkability in the smart city and makes a case for their centrality in the debate on the resilience and sustainability of smart cities, as outlined in the United Nations’ (UN) Sustainable ... -
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
Trzebiński, Wojciech; Baran, Radosław; Marciniak, Beata (2021)The paper aims to assess the impact of the COVID-19 pandemic and possible future global epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer pandemic-related isolation behavior ... -
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
Trzebiński, Wojciech; Baran, Radosław; Fira, Martyna; Marciniak, Beata (European Advertising Academy, 2021-06-25)Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ... -
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
Trzebiński, Wojciech; Marciniak, Beata (2022)Making consumers trust in product descriptions provided by recommender systems is important for marketers, managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on the ... -
How Perceiving Vaccines as "Natural" Shapes Vaccination Attitudes: A Worldview Perspective
Trzebiński, Wojciech (SGH Publishing House, 2022)People may perceive vaccines as more or less natural, and it may influence their support for vaccinations. This paper points out that certain people’s worldviews (i.e., the beliefs about the world’s orderliness, ... -
There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
Trzebiński, Wojciech; Marciniak, Beata (2022)The paper proposes and evidences that a more frequent mentioning of a service issue in an online restaurant review makes the readers blame the restaurant more for the issue. This inside attribution, in turn, may worsen the ... -
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
Trzebiński, Wojciech; Marciniak, Beata; Gaczek, Piotr (2022)The existing literature suggests that people rely less on norms and conventions when the context is more relevant to them. On that account, the paper proposes that the self-relevance of response to an online product ... -
Do Optimists Like Vaccines? The Effect of Perceived Vaccine Novelty and Beliefs in the World’s Positivity and Orderliness on the Attitudes toward COVID-19 Vaccinations—The Case of European Young Adults
Trzebiński, Wojciech; Trzebiński, Jerzy (2022-03-01)The public debate over COVID-19 vaccinations tends to focus on vaccine-related arguments, such as their effectiveness and safety. However, the characteristics of a person’s worldview, such as beliefs about the world’s ... -
Designing an organisation’s computerisation strategy
Kamińska, Agnieszka; Kotarba, Marcin; Stańczak, Janusz; Zajkowski, Andrzej; Zawiła - Niedźwiecki, Janusz (Warsaw University of Technology, Faculty of Management, 2022-09)The study guides the reder through the complex processes of preparing the basic strategy, understood as focused on taking into account the conditions of developing digital civilization, and then through the preparation ... -
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
Trzebiński, Wojciech; Gaczek, Piotr; Marciniak, Beata (2022-09-28)Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the role of consumer product expertise and shopping-stage mindset in the ... -
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
Trzebiński, Wojciech; Marciniak, Beata; Kulczycka, Eliza (2023-06-30)Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product recommendations provided by online recommenders, and recommender anthropomorphism is considered a remedy. This paper aims to ... -
The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
Karpinska-Krakowiak, Malgorzata (Mag); Trzebiński, Wojciech; Heejin, Lim; Beata, Marciniak (2023-08-11)Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ...