Przeglądaj Inne / Other według tematu "Narrative ads"
Wyświetlanie pozycji 1-1 z 1
-
The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
(2023-08-11)Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ...