Przeglądaj Inne / Other według tematu "schema congruity theory"
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Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
(2023-06-30)Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product recommendations provided by online recommenders, and recommender anthropomorphism is considered a remedy. This paper aims to ...