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Application of marketing instruments in the banking crisis
(Oficyna Wydawnicza "Humanitas", 2013)The use of marketing instruments in a crisis in the financial institution can be a significant help in faster deactivation of a crisis. The article presents research in the area of customer sensitivity (preference) for ... -
Feminine vs. Masculine: Expectations of Leadership Styles in Hotels during the COVID-19 Pandemic
(2023-07-05)Tourism and hospitality were among the first sectors to be severely affected by the COVID-19 pandemic and are still recovering from the crisis. In the first wave of the COVID-19 pandemic, a package of precautionary measures ...