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Abstract versus Concrete Product Information: Theoretical and Practical Considerations
(Scholar Publishing House, 2021)
When describing a product to consumers, should marketers use abstract or concrete product descriptions? Prior research suggests that a consumer’s level of product expertise or brand awareness may affect their preference ...
Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
(2021-04-08)
This paper proposes a model showing how response self-relevance shapes the use of abstract product
attributes in the consumer response (i.e., evaluation and choice) to a set of product alternatives perceived directly ...
Struktura spostrzegania produktu a styl poznawczy konsumenta
(Instytut Nauk Ekonomicznych PAN, 2021-09-22)
Struktura spostrzegania produktu (tj. zbiór atrybutów używanych przez konsumentów do przetwarzania informacji na temat produktu) może zależeć od stylu poznawczego konsumenta (analityczny vs. intuicyjny). Na podstawie ...
Willingness to Vaccinate against COVID-19: The Role of Assumptions on the World’s Orderliness and Positivity
(2021)
This research investigates why people refuse the COVID-19
vaccine despite medical argumentation and dangerous COVID-
19 consequences. As the global pandemic development is
beyond each person’s control, we predicted that ...
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
(European Advertising Academy, 2021-06-25)
Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ...
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
(2021)
The paper aims to assess the impact of the COVID-19 pandemic and possible future global
epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer
pandemic-related isolation behavior ...