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Advertising premium offers in the pandemic era: the role of emotions in the consumer response
(European Advertising Academy, 2021-06-25)
Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ...
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
(2021)
The paper aims to assess the impact of the COVID-19 pandemic and possible future global
epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer
pandemic-related isolation behavior ...