Przeglądaj Artykuły w czasopismach naukowych / Journal articles według autora "Marciniak, Beata"
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Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
Trzebiński, Wojciech; Baran, Radosław; Marciniak, Beata (2021)The paper aims to assess the impact of the COVID-19 pandemic and possible future global epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer pandemic-related isolation behavior ... -
Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
Trzebiński, Wojciech; Doroszewicz, Stefan; Marciniak, Beata (2021-04-08)This paper proposes a model showing how response self-relevance shapes the use of abstract product attributes in the consumer response (i.e., evaluation and choice) to a set of product alternatives perceived directly ... -
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
Trzebiński, Wojciech; Marciniak, Beata (2022)Making consumers trust in product descriptions provided by recommender systems is important for marketers, managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on the ... -
There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
Trzebiński, Wojciech; Marciniak, Beata (2022)The paper proposes and evidences that a more frequent mentioning of a service issue in an online restaurant review makes the readers blame the restaurant more for the issue. This inside attribution, in turn, may worsen the ... -
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
Trzebiński, Wojciech; Marciniak, Beata; Gaczek, Piotr (2022)The existing literature suggests that people rely less on norms and conventions when the context is more relevant to them. On that account, the paper proposes that the self-relevance of response to an online product ... -
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
Trzebiński, Wojciech; Gaczek, Piotr; Marciniak, Beata (2022-09-28)Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the role of consumer product expertise and shopping-stage mindset in the ... -
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
Trzebiński, Wojciech; Marciniak, Beata; Kulczycka, Eliza (2023-06-30)Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product recommendations provided by online recommenders, and recommender anthropomorphism is considered a remedy. This paper aims to ... -
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
Trzebiński, Wojciech; Marciniak, Beata; Karwowska, Joanna (2024-01-25)Products advantageous in terms of concrete technical attributes (‘concrete-superior’ product options) are, in terms of abstract attributes, often evaluated lower than certain competitors’ ...