Przeglądaj Artykuły w czasopismach naukowych / Journal articles według autora "SGH Warsaw School of Economics"
-
Cultural Determinants of Social Media Use in World Markets
Wąsowicz-Zaborek, Elżbieta (2020)Research background: Ongoing globalization has led companies to operate on foreign markets and in consequence to recognize very different conditions especially in terms of sociocultural factors. The literature review ... -
The Relationship between Debt Capacity Base and Structural Risk: Evidence from the Warsaw Stock Exchange
Cirin, Piotr (2020)Objective: The objective of this paper is to verify the hypothesis that there is a statistically significant correlation between the risk level determined on the basis of structural models and the value of the of debt ... -
Conceptualizing Walking and Walkability in the Smart City through a Model Composite w2 Smart City Utility Index
Visvizi, Anna; Abdel-Assem Razek, Shahira; Wosiek, Roman; Malik, Radosław (2021)This paper explores walking and walkability in the smart city and makes a case for their centrality in the debate on the resilience and sustainability of smart cities, as outlined in the United Nations’ (UN) Sustainable ... -
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
Trzebiński, Wojciech; Baran, Radosław; Marciniak, Beata (2021)The paper aims to assess the impact of the COVID-19 pandemic and possible future global epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer pandemic-related isolation behavior ... -
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
Trzebiński, Wojciech; Marciniak, Beata (2022)Making consumers trust in product descriptions provided by recommender systems is important for marketers, managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on the ... -
There is no smoke without fire: How frequency information and the experience attribution make negative online restaurant reviews more harmful
Trzebiński, Wojciech; Marciniak, Beata (2022)The paper proposes and evidences that a more frequent mentioning of a service issue in an online restaurant review makes the readers blame the restaurant more for the issue. This inside attribution, in turn, may worsen the ... -
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
Trzebiński, Wojciech; Marciniak, Beata; Gaczek, Piotr (2022)The existing literature suggests that people rely less on norms and conventions when the context is more relevant to them. On that account, the paper proposes that the self-relevance of response to an online product ... -
Do Optimists Like Vaccines? The Effect of Perceived Vaccine Novelty and Beliefs in the World’s Positivity and Orderliness on the Attitudes toward COVID-19 Vaccinations—The Case of European Young Adults
Trzebiński, Wojciech; Trzebiński, Jerzy (2022-03-01)The public debate over COVID-19 vaccinations tends to focus on vaccine-related arguments, such as their effectiveness and safety. However, the characteristics of a person’s worldview, such as beliefs about the world’s ... -
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
Trzebiński, Wojciech; Gaczek, Piotr; Marciniak, Beata (2022-09-28)Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the role of consumer product expertise and shopping-stage mindset in the ... -
Content analysis of hotel reviews as a quality management tool: Preliminary verification of the SERVQUAL scale
Wąsowicz-Zaborek, Elżbieta (2023)The purpose of this paper is to identify the main factors for the quality of hotel services and to verify the SERVQUAL measurement scale commonly used in the services sector. In order to achieve this goal, an innovative ... -
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
Trzebiński, Wojciech; Marciniak, Beata; Kulczycka, Eliza (2023-06-30)Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product recommendations provided by online recommenders, and recommender anthropomorphism is considered a remedy. This paper aims to ... -
The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
Karpinska-Krakowiak, Malgorzata (Mag); Trzebiński, Wojciech; Heejin, Lim; Beata, Marciniak (2023-08-11)Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ... -
Mapping Research on User-Generated Content in the Service Sector - A Bibliometric Analysis
Wąsowicz-Zaborek, Elżbieta (2023-09-17)The Web 2.0 era and the following phases of web development bring new challenges to businesses, but also new opportunities to establish and maintain relationships with market participants, indulge in direct contact with ... -
Flowers vs Garbage Trucks: Which Type of Local Government Investment Has the Greatest Impact on Economic Growth?
Olejnik, Łukasz Wiktor (2024)This article is an empirical study of the values the fiscal multipliers of different types of local government investment for 73 NUTS-3 sub-regions in Poland over the period from 2007 to 2021. The findings suggest that in ... -
National culture as a factor in visitors’ evaluations of hotel services
Wąsowicz-Zaborek, Elżbieta (2025-02)This study investigates cross-cultural variations in perceptions of hotel services by analyzing online reviews of 3-, 4-, and 5-star hotels in Warsaw, drawing from a dataset of 11,089 reviews posted on Hotels.com. It adopts ...