Browsing Artykuły w czasopismach naukowych / Journal articles by Subject "Abstract/concrete product descriptions"
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Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
(2022-09-28)Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the role of consumer product expertise and shopping-stage mindset in the ...