Przeglądaj Artykuły w czasopismach naukowych / Journal articles według tematu "Benefits vs attributes"
Wyświetlanie pozycji 1-1 z 1
-
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
(2022-09-28)Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the role of consumer product expertise and shopping-stage mindset in the ...