Przeglądaj Artykuły w czasopismach naukowych / Journal articles według tematu "Narrative ads"
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The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
(2023-08-11)Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ...