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Is it worth focusing on product details? How consumers use abstract product information in direct response to product alternatives
(2021-04-08)
This paper proposes a model showing how response self-relevance shapes the use of abstract product
attributes in the consumer response (i.e., evaluation and choice) to a set of product alternatives perceived directly ...
The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
(2023-08-11)
Emerging technology products, like AI-driven goods or electric vehicles, have the potential to disrupt markets. However, little is still known about how to advance their adoption through advertising. Therefore, we conducted ...
Atrybucja przyczynowa doświadczenia konsumenta a kształtowanie postaw konsumenckich
(2017)
Celem artykułu jest przedstawienie propozycji modelu teoretycznego
opisującego rolę atrybucji doświadczeń konsumentów w kształtowaniu ich postaw wobec
organizacji. Jako wniosek z analizy istniejących w literaturze ...
Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn
(2023-06-30)
Previous studies reveal the limited effectiveness of benefit-based and hedonic-based product
recommendations provided by online recommenders, and recommender anthropomorphism
is considered a remedy. This paper aims to ...
Willingness to Vaccinate against COVID-19: The Role of Assumptions on the World’s Orderliness and Positivity
(2021)
This research investigates why people refuse the COVID-19
vaccine despite medical argumentation and dangerous COVID-
19 consequences. As the global pandemic development is
beyond each person’s control, we predicted that ...
Recommender system information trustworthiness: The role of perceived ability to learn, self-extension, and intelligence cues
(2022)
Making consumers trust in product descriptions provided by recommender systems is important for marketers,
managers, and IT developers dealing with AI-based recommenders. The previous related research has focused on
the ...
Do Optimists Like Vaccines? The Effect of Perceived Vaccine Novelty and Beliefs in the World’s Positivity and Orderliness on the Attitudes toward COVID-19 Vaccinations—The Case of European Young Adults
(2022-03-01)
The public debate over COVID-19 vaccinations tends to focus on vaccine-related arguments,
such as their effectiveness and safety. However, the characteristics of a person’s worldview,
such as beliefs about the world’s ...
Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal
(2021)
The paper aims to assess the impact of the COVID-19 pandemic and possible future global
epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer
pandemic-related isolation behavior ...
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
(2022-09-28)
Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the
role of consumer product expertise and shopping-stage mindset in the ...
Uwarunkowania postaw klientów wobec usługi - podejście organizacji a klientocentryczność
(2016)
W artykule przedstawiono propozycję klasyfikacji uwarunkowań postaw klientów wobec usługi (w szczególności spostrzegania jakości) możliwych do analizy przez organizację z punktu widzenia jej klientocentryczności. Wyróżniono ...