Szukaj
Wyświetlanie pozycji 1-2 z 2
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
(2022-09-28)
Purpose – This paper aims to investigate the effect of product-related description abstractness/concreteness on perceived trustworthiness and the
role of consumer product expertise and shopping-stage mindset in the ...
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
(2022)
The existing literature suggests that people rely less on norms and
conventions when the context is more relevant to them. On that account, the paper
proposes that the self-relevance of response to an online product ...