Przeglądaj Materiały konferencyjne / Conference materials według autora "SGH Warsaw School of Economics"
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Collaborating On Green Logistics In Chemical Supply Chains: Insights From Poland
Cichosz Marzenna (Josip Juraj Strossmayer University of Osijek, Faculty of Economics, 2017-10)Sustainable, safe, secure and efficient logistics is of great importance for chemical supply chains to operate successfully. However, as most logistics operations in this sector are outsourced to logistics service providers ... -
Advertising premium offers in the pandemic era: the role of emotions in the consumer response
Trzebiński, Wojciech; Baran, Radosław; Fira, Martyna; Marciniak, Beata (European Advertising Academy, 2021-06-25)Two surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the ...