Przeglądaj Artykuły w czasopismach naukowych / Journal articles według tematu "word-of-mouth intention"
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Consumer choice determinants of online intermediary tourism platforms
(2022)The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) ... -
Consumer choice determinants of online intermediary tourism platforms
(2022-06)The article investigates determinants of usage intention (IU) of online travel agencies’ (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of ...
