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dc.contributor.authorZiółkowska, Marta
dc.date.accessioned2020-03-16T08:34:49Z
dc.date.available2020-03-16T08:34:49Z
dc.date.issued2017
dc.identifier.citationZiółkowska M., Usage of franchising in social business model, China Marketing International Conference Marketing Strategy in the Sharing Economy : Localization and Globalizations, 2017, s. 764-784en
dc.identifier.urihttp://hdl.handle.net/20.500.12182/846
dc.description.abstractThis paper is a conceptual study on the social enterprise scaling up strategy using franchise business model. The paper is descriptive in nature and the longitudinal case study research approach has been used. Social franchising has been utilised by the social sector in a variety of ways, yet franchising as a form of social entrepreneurship context is a new area of research. The paper examines franchising by analysing the model and its usage for satisfying social needs and is based on an overview of literature available on the subject, as well as the analysis of the accessible data. Moreover, the study provides basic characteristics and knowledge for future in-depth research with regards to this topic.en
dc.language.isoen
dc.publisherAsian Business Association (ABA)en
dc.rightsDozwolony użytek*
dc.subjectfranchisingen
dc.subjectfranchiseen
dc.subjectfranczyzapl
dc.subjectbusiness modelen
dc.subjectmodel biznesupl
dc.subjectsocialen
dc.subjectspołecznypl
dc.titleUsage of franchising in social business modelen
dc.typeconferenceObjecten
dc.contributor.organizationSzkoła Główna Handlowa w Warszawieen
dc.description.conftype2017 China Marketing International Conference Marketing Strategy in the Sharing Economy : Localization and Globalization, Beijing, China 14 – 17.07.2017en
dc.description.physical764-784en
dc.description.series2357-1918en
dc.placeBeijing, Chinaen
dc.title.container2017 China Marketing International Conference Marketing Strategy in the Sharing Economy : Localization and Globalizationen
dc.identifier.urlpublisherhttp://cnmkt.org/resources/Proceedings_CMIC2017.pdfen


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