Strategic approach to pro-ecological activities of companies

Abstract

Contemporary conditions of functioning of business entities cause the situation, in which new paradigms within which ecological aspects are playing an increasingly important role are being created. In this situation issues related to pro-ecological actions aimed at guaranteeing respect and protection of the environment within the conducted business activity are gaining in importance. Inclusion of these activities in the formalised development plans described within the development strategy contributes to more effective realisation of the assumed objectives and successful growth of the company while additionally such inclusion guarantees the image of a company caring for both the environment and the society.