dc.contributor.author | Trzebiński, Wojciech | |
dc.contributor.author | Baran, Radosław | |
dc.contributor.author | Marciniak, Beata | |
dc.date.accessioned | 2021-06-08T08:50:22Z | |
dc.date.available | 2021-06-08T08:50:22Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Trzebiński W., Baran R., Marciniak B., Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal, "Sustainability", 2021, vol. 13, nr 11, s. 1-16 | en |
dc.identifier.issn | 2071-1050 | en |
dc.identifier.uri | http://hdl.handle.net/20.500.12182/988 | |
dc.description.abstract | The paper aims to assess the impact of the COVID-19 pandemic and possible future global
epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer
pandemic-related isolation behavior (which manifests itself via preference for shopping without
leaving home, and avoiding contact with other people while shopping offline) as a consequence
of consumer interdependent self-construal, with the mediating role of consumer pandemic-related
emotions of disgust, fear for oneself, fear for others, and sadness. The results of two surveys
conducted in different stages of the COVID-19 pandemic in Poland (October 2020, and January 2021,
respectively) suggest two opposing indirect effects of interdependent self-construal on isolation
behavior: a positive effect through disgust, and a negative effect through sadness. Additionally,
a positive indirect effect through fear was visible in the second study. Moreover, two dimensions
of interdependent self-construal (i.e., vertical and horizontal) are demonstrated to have opposing
effects (a positive effect and a negative one, respectively) on pandemic-related disgust, and in turn
on isolation behavior. The above results indicate that, in the context of the pandemic, consumer
self-construal influences pandemic-related emotions, and in turn consumers’ tendency to isolate
themselves. Implications for marketers and society were discussed from the perspective of economic
and sustainability goals. | en |
dc.language.iso | en | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | consumer isolation behavior | en |
dc.subject | emotions | en |
dc.subject | COVID-19 pandemic | en |
dc.subject | self-construal | en |
dc.subject | horizontal collectivism | en |
dc.subject | vertical collectivism | en |
dc.title | Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal | en |
dc.type | article | en |
dc.contributor.organization | SGH Warsaw School of Economics | en |
dc.description.number | 11 | en |
dc.description.physical | 1-16 | en |
dc.description.volume | 13 | en |
dc.identifier.doi | https://doi.org/10.3390/su13116361 | en |
dc.title.journal | Sustainability | en |
dc.identifier.urlpublisher | https://www.mdpi.com/ | en |