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dc.contributor.authorTrzebiński, Wojciech
dc.contributor.authorBaran, Radosław
dc.contributor.authorMarciniak, Beata
dc.identifier.citationTrzebiński W., Baran R., Marciniak B., Did the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construal, "Sustainability", 2021, vol. 13, nr 11, s. 1-16en
dc.description.abstractThe paper aims to assess the impact of the COVID-19 pandemic and possible future global epidemic events on shopping behavioral patterns. Specifically, the paper investigates consumer pandemic-related isolation behavior (which manifests itself via preference for shopping without leaving home, and avoiding contact with other people while shopping offline) as a consequence of consumer interdependent self-construal, with the mediating role of consumer pandemic-related emotions of disgust, fear for oneself, fear for others, and sadness. The results of two surveys conducted in different stages of the COVID-19 pandemic in Poland (October 2020, and January 2021, respectively) suggest two opposing indirect effects of interdependent self-construal on isolation behavior: a positive effect through disgust, and a negative effect through sadness. Additionally, a positive indirect effect through fear was visible in the second study. Moreover, two dimensions of interdependent self-construal (i.e., vertical and horizontal) are demonstrated to have opposing effects (a positive effect and a negative one, respectively) on pandemic-related disgust, and in turn on isolation behavior. The above results indicate that, in the context of the pandemic, consumer self-construal influences pandemic-related emotions, and in turn consumers’ tendency to isolate themselves. Implications for marketers and society were discussed from the perspective of economic and sustainability goals.en
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe*
dc.subjectconsumer isolation behavioren
dc.subjectCOVID-19 pandemicen
dc.subjecthorizontal collectivismen
dc.subjectvertical collectivismen
dc.titleDid the COVID-19 Pandemic Make Consumers Shop Alone? The Role of Emotions and Interdependent Self-Construalen
dc.contributor.organizationSGH Warsaw School of Economicsen

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Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe