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dc.contributor.authorTrzebiński, Wojciech
dc.contributor.authorBaran, Radosław
dc.contributor.authorFira, Martyna
dc.contributor.authorMarciniak, Beata
dc.date.accessioned2021-07-14T07:01:28Z
dc.date.available2021-07-14T07:01:28Z
dc.date.issued2021-06-25
dc.identifier.citationTrzebiński, W., Baran, R., Fira, M., Marciniak, B. (2021). Advertising premium offers in the pandemic era: the role of emotions in the consumer response, International Conference on Research in Advertising, Proceedings 2021, European Advertising Academyen
dc.identifier.urihttp://hdl.handle.net/20.500.12182/991
dc.description.abstractTwo surveys, conducted among Polish consumers in different stages of the COVID-19 pandemic, investigated how the pandemic-related emotions of sadness (about the restrictions) and disgust (with other people) shape the consumer response to advertising premium offers of electronic goods. Consumer personality was considered as a factor of pandemic-related emotions. In both studies, pandemic-related sadness was positively related to premium offer purchase intent, extraversion, and neuroticism, and pandemic-related disgust was positively related to neuroticism. Those findings were replicated in January 2021, and then, pandemic-related disgust was also positively related to purchase intent, and negatively related to extraversion. The results were interpreted based on consumer behavior theory and the pandemic context.en
dc.language.isoen
dc.publisherEuropean Advertising Academyen
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectCOVID-19 pandemicen
dc.subjectpremium offersen
dc.subjectadvertisingen
dc.subjectpurchase intenten
dc.subjectconsumer emotionsen
dc.subjectsadnessen
dc.subjectdisgusten
dc.subjectconsumer personality traitsen
dc.subjectextraversionen
dc.subjectneuroticismen
dc.titleAdvertising premium offers in the pandemic era: the role of emotions in the consumer responseen
dc.typeconferenceObjecten
dc.contributor.organizationSGH Warsaw School of Economicsen
dc.description.conftypeInternational Conference on Research in Advertising - ICORIA 2021en
dc.description.edition1en
dc.description.physical1-18en
dc.placeonlineen
dc.title.containerInternational Conference on Research in Advertising, Proceedings 2021en
dc.identifier.urlpublisherhttp://www.europeanadvertisingacademy.org/proceedings/en


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Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe