Browsing Rozdziały w monografiach / Books sections by Author "Mazurek, Grzegorz"
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New information technologies: implications for business strategies and marketing communication
Mróz, Bogdan (Warszawa: Poltext : Kozminski University, 2016)The article discusses the impact of modern information and communication technology on changes of the strategies of contemporary enterprises, the appearance of new business models, and the effects of these processes on ...