The most important in relational marketing is striving to understand customer needs and expectations. The process of resources integration is significant in order to provide consumers with the right products and services ...

W globalnej gospodarce powiązania franczyzowe rozwijają się dynamicznie, pozwalając osiągać przewagi konkurencyjne i dokonywać ekspansji ogólnoświatowej. Organizacje franczyzowe są obecne niemalże na wszystkich kontynentach ...

It is important to point out when analysing business networks, that franchise companies (franchise networks) are one of the types of network organisations. In a global economy, franchises are developing dynamically, allowing ...

It is important to point out when analysing business networks, that franchise com- panies (franchise networks) are one of the types of network organisations. In a global economy, franchises are developing dynamically, ...