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The Image of a University of Economics from the Perspective of University Candidates - Based on the SGH Warsaw School of Economics

dc.contributor.authorTabor-Błażewicz, Joanna
dc.date.accessioned2020-04-15T10:09:19Z
dc.date.available2020-04-15T10:09:19Z
dc.date.issued2018
dc.identifier.citationTabor-Błażewicz J., The Image of a University of Economics from the Perspective of University Candidates - Based on the SGH Warsaw School of Economics, "e-mentor", 2018, nr 5, s. 67-72en
dc.identifier.issn1731-6758en
dc.identifier.urihttp://hdl.handle.net/20.500.12182/853
dc.description.abstractThe article addresses the concept of university image and its impact on student satisfaction and loyalty. It discusses the factors connected with the need to build and sustain an appropriate image of a university and offers an original definition of a 'university of choice.' It also presents survey results (over 400 respondents) regarding the image of a Polish university of economics - SGH Warsaw School of Economics - from the perspective of university candidates.en
dc.language.isoen
dc.rightsDozwolony użytek*
dc.subjectimageen
dc.subjectuniversityen
dc.subjectcandidateen
dc.subjectuniversity of choiceen
dc.titleThe Image of a University of Economics from the Perspective of University Candidates - Based on the SGH Warsaw School of Economicsen
dc.typearticleen
dc.contributor.organizationSzkoła Główna Handlowa w Warszawieen
dc.description.number5en
dc.description.physical67-72en
dc.identifier.eissn1731-7428en
dc.identifier.doihttp://doi.org/10.15219/em77.1391en
dc.title.journale-mentorpl
dc.identifier.urlpublisherwww.e-mentor.edu.plen


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