Wyświetlanie pozycji 1-2 z 2

    • Relational resources in the company development a report of empirical research 

      Ziółkowska, Marta (Warsaw : Warsaw School of Economics, 2013)
      The most important in relational marketing is striving to understand customer needs and expectations. The process of resources integration is significant in order to provide consumers with the right products and services ...
    • Innovations in resources management of enterprises 

      Skowronek-Mielczarek, Anna; Leszczyński, Zdzisław; Bojewska, Barbara; Bachnik, Katarzyna; Ziółkowska, Marta (Warsaw School of Economics, 2013)
      This study constitutes a synthesis of research concerning evaluation of resources management processes in enterprises and barriers that exist in this regard in Polish business practice. In the study were also presented ...