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dc.contributor.authorCzainska, Katarzyna
dc.contributor.editorSardana, Gupta
dc.contributor.editorThatchenkery, Tojo
dc.date.accessioned2018-04-05T07:02:44Z
dc.date.available2018-04-05T07:02:44Z
dc.date.issued2009
dc.identifier.citationCzainska K., Internationalisation as an alternative strategy for a university development; case study of Poznan University College of Business and Foreign Languages (PUC) strategy 2005 - 2009. W: Enhancing organizational performance through strategic initiatives : handbook of management cases / red. Sardana G.D., Thatchenkery T., New Delhi, 2009en
dc.identifier.isbn978 -0230-32823-5en
dc.identifier.urihttp://hdl.handle.net/20.500.12182/340
dc.description.abstractThe case study presented in the paper was prepared based on Poznan University College of Business and Foreign Languages case study, and will be useful mostly for students of strategic management, but also for managers involved in the education sector. The main problem in the case is: how to survive on the very competitive market when rules of the market game change and are not clear; what strategy should a non-public school implement to fight with public giants supported by government; and the last but the most important question, is “internationalisation” the best solution for domestic competition? In post-communist period, Polish education market became very attractive. A lot of people did not have a high school degree, labour market needed well educated employees, so “education” on different levels became a very profitable sector of business. After first years of the “boom”, market of education in Poland evaluated and became one of the most competitive in the whole Polish sector of economy. In this paper, the author presented strategic analysis of the non-public university college adaptation process to environmental changes and described advantages and disadvantages of internationalisation strategy. The case study presents situation in 2005, when the strategy of the PUC has been planned and implemented.en
dc.language.isoen
dc.publisherMacmillan Publishers Indiaen
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectInternationalisationen
dc.subjectuniversitiesen
dc.subjectstrategyen
dc.titleInternationalisation as an alternative strategy for a university development; case study of Poznan University College of Business and Foreign Languages (PUC) strategy 2005 - 2009en
dc.typebooksectionen
dc.contributor.organizationPoznańska Wyższa Szkoła Biznesu i Języków Obcychen
dc.description.physical537-548en
dc.title.containerEnhancing organizational performance through strategic initiatives : handbook of management casesen


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Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe