The most important in relational marketing is striving to understand customer needs and expectations. The process of resources integration is significant in order to provide consumers with the right products and services ...

It is important to point out when analysing business networks, that franchise com- panies (franchise networks) are one of the types of network organisations. In a global economy, franchises are developing dynamically, ...

This study constitutes a synthesis of research concerning evaluation of resources management processes in enterprises and barriers that exist in this regard in Polish business practice. In the study were also presented ...

Niniejszy artykuł jest próbą określenia możliwości szans realizacji strategii rozwoju z wykorzystaniem modelu współpracy franczyzowej na rynku farmaceutycznym. Celem artkułu jest analiza i ocena rozwoju powiązań franczyzowych ...

This paper is an exploratory study on the essence of social franchise as a business model and form of entrepreneurship and study how to use the proven business model to satisfy social needs. The paper is descriptive in ...

Exemplification of innovation creation and implementation in franchise systems is the purpose of the paper. The research approach is based on the study of variety desk research materials and literature. Key findings of the ...

The current franchise model of enterprise development has evolved for centuries. Franchising in its contemporary form was initially developed in the American market, but owing to its universality, this model has gained ...

W globalnej gospodarce powiązania franczyzowe rozwijają się dynamicznie, pozwalając osiągać przewagi konkurencyjne i dokonywać ekspansji ogólnoświatowej. Organizacje franczyzowe są obecne niemalże na wszystkich kontynentach ...

It is important to point out when analysing business networks, that franchise companies (franchise networks) are one of the types of network organisations. In a global economy, franchises are developing dynamically, allowing ...

The purpose of this chapter is to analyse a broad spectrum of innovative activity of Polish network organisations, to identify the sources and conditions conducive to the development and implementation of business innovation ...